Dedicated to human image project
Taking responsibility both in mind and practice
Love, faith and reasonable reflections
To set beauty of women in flame
Short-term strategic goal: to realize structural brand construction and to stereotypically cover middle- and high-end market;
Medium-term strategic goal: to become No. One high-end brand operators in domestic women’s wear industry;
Long-term strategic goal: to represent China to become a leading enterprise among the international high-end brands in women’s wear industry;